stussy

STUSSY HISTORY

In 1980, Shawn Stussy was a local cult surfboard shaper who took his scrawled signature logo from his foam masterpieces and applied it to tee shirts that he sold along with his boards around Laguna Beach, California.

As the clothing line expanded, it's raw and modern aesthetic soon developed into the next generation of new wave beach culture. We grew during a time when epochal shifts which eternally framed contemporary popular culture were taking place.

In the music scene, the late 70's gave us punk. Then the early 80's brought us into the new DIY music called rap. Punk broke creative and aesthetic barriers and taught us that anyone could have a band. Rap then preceded not only to push social boundaries but as well explore the ideas of remixing and sampling. These new ideas and territories created a new modern platform for fashion and cultural expression.

With Stussy's success came the opportunity to travel and spread the Stussy vibe. We hooked up with trendsetters in New York, London, Tokyo and other areas of the world. Stussy clothing was inspired by this international group of musicians, skaters, DJs and artists with similar tastes, which helped to shape the brand into an international streetwear label.

Today, Stussy exists as a brand with worldwide respect and independence. With over sixty stores across the globe and a very strong tribe still in effect, Stussy is a leader in the culture which we helped start over 25 years ago.

Peace,

The Stussy Crew

---

Stussy in Santa Cruz






photos by carlo

McHenry Library

spent all day at mchenry today to write my paper which was due today. woke up at 6. read till 7:35. on campus at 8. these are the two people i met.

noche

at porter college

i really liked how this shoot turned out.
its unedited, i found her exactly as shown in the photo.

on campus all day...

straw fedora upclose.

most of the shoots took place at the engineering buildings while waiting for class to start.

1. i love how the picture turned out.
   
2. another sitting photo. turned out great too
3. a. its Alfred. i liked his fedora. b. closeup of the hat.
4. shes from my section.
   

roma , italia

the streets of roma who played host to drunk american youth!

oh yeah, also in the picture are the italian university students, our irish/english hostel manager, and the australian backpackers also from our hostel.

smoked hashish under the colosseum.

one day im gonna go back to that fountain and maybe do something with it.

best summer of my life so far.

Rainbow Theatre, Stevenson College

Vision, Mission, Explosion

about Pacific Avenue:

what is this blog all about? you ask. this is a personal project and interest which has evolved from the global phenomenon of street style blogging.

street style?

i will highlight the lifestyle, spawning from the hip-hop to the hippie culture (and everything in between) that thrives within the santa cruz community. mainly the university of california, santa cruz, and pacific avenue, the main downtown strip, which lends its name to this blog.

this is the life and style of real people in the streets of Santa Cruz.

about Santa Cruz:

Santa Cruz is the quintessential California beach town. It was here that Hawaiian royalty first introduced surfing to the mainland--and locals and visitors alike have been riding the waves ever since. Not far from the surf break, screams of delight and laughter fill the air at the Santa Cruz Beach Boardwalk, the West Coast's oldest seaside amusement park. A few blocks from the beach is Santa Cruz's downtown area. The pedestrian-friendly, tree-lined streets are filled with vibrant shops and galleries, outdoor bistros and sidewalk musicians - all in keeping with "the Original Surf City's" free-spirited personality. -- santacruz.org

i will feature anything from the interesting, eccentric, outrageous, and whatever else i find in between.